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This OOH trend is here to stay

Brands that maintain, or even increase, their marketing in times of crisis more often come out stronger on the other side. This is shown by several studies. At the same time, we also know that brands that invest in creative outdoor campaigns are perceived as market leaders and are remembered by consumers (OCS Sweden, 2019). Maybe that's why we invested in creative campaigns in 2020 - a trend that we believe is here to stay.

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Claes Kugelberg new Chief Commercial Officer at Clear Channel Scandinavia

Clear Channel is preparing for the future and is reducing the number of Scandinavian management positions to become more agile and distinct. The current European Development Director Claes Kugelberg is returning home to take on a newly established role as Scandinavian Chief Commercial Officer. Kugelberg will be responsible for the development of customer relationships and the overall communication and positioning work. The role is part of the Scandinavian management team and Kugelberg reports to the Scandinavian CEO, Henriette Zeuchner.

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