This OOH trend is here to stay
Brands that maintain, or even increase, their marketing in times of crisis more often come out stronger on the other side. This is shown by several studies. At the same time, we also know that brands that invest in creative outdoor campaigns are perceived as market leaders and are remembered by consumers (OCS Sweden, 2019). Maybe that's why we invested in creative campaigns in 2020 - a trend that we believe is here to stay.