The importance of mass communication.

In today's media landscape, the possibilities of communication to consumers are endless. Since studies show that consumers rarely take well-informed purchase decisions, mass communication becomes increasingly important. It is important for brands to reach out to many people independently of each other to make them consider your brand.

Out-of-home advertising is a natural part of the city landscape. As an advertiser you can maximise your visibility with powerful communication, with the opportunity to reach a large group of people. With today’s technology, you can combine classic with digital and interactive campaigns to reach your audiences creatively and with the best results. We exist where the purchasing power is the greatest. Make your selection geographically, demographically or based on behaviour. Read more

Reach a large audience in the transit environment with frequency and impact. Reach 868 000 passengers within the public transport segment every week. With advertisement in subways, buses, commuter trains and trams, you will find your consumers on their way between work, school, leisure and shopping. The modern surfaces of the new commuter train stations of Stockholm City and Odenplan also create new opportunities for even more efficient communication. Read more

Point of sale driver sales. With advertising inside and outside grocery stores, you reach consumers extremely close to the purchase. Since 7 out of 10 purchase decisions are made in the stores, you should make sure that the customer have your product at the top of their minds. Read more