The importance of mass communication.

In today's media landscape, the possibilities of communication to consumers are endless. Since studies show that consumers rarely take well-informed purchase decisions, mass communication becomes increasingly important. It is important for brands to reach out to many people independently of each other to make them consider your brand.

Out-of-home advertising is a natural part of the city landscape. As an advertiser you can maximise your visibility with powerful communication, with the opportunity to reach a large group of people. With today’s technology, you can combine classic with digital and interactive campaigns to reach your audiences creatively and with the best results. We exist where the purchasing power is the greatest. Make your selection geographically, demographically or based on behaviour. Read more

Reach a large audience in the transit environment with frequency and impact. Every week you can reach 1,3 million travelers within the public transport in the county of Stockholm. With advertisement in and on the underground, buses, commuter trains, boats and trams, you will reach your consumers on their way between work, school, leisure and shopping. (Source: SL and Kantar Media) Read more

Point of sale drives sales. With advertising inside and outside huge grocery stores and malls, you reach consumers extremely close to the purchase. 7 out of 10 purchase decisions are made in the stores. Make sure that the customers have your product at the top of their minds before they enter the stores. Read more

6/3-23

Clear Channel Europe is now the first out of home media owner to commit to the Science Based Targets initiative (SBTi), further demonstrating our dedication to becoming a carbon net zero organisation.

2/1-23

At subway stations all over Scandinavia, an extensive mindfulness campaign is being launched at the beginning of the new year. With the help of real-time data, Clear Channel wants to help millions of Scandinavians reduce stress and increase the conscious presence.

16/12-22

Katarzyna Żabicka assumes the new role Quality and Sustainability Developer. Clear Channel Scandinavia thereby accelerates its sustainability and quality work.

14/6-22

Clear Channel has a proud tradition of partnering up with Pride, and this year we are delighted to announce our Scandinavian partnership with Oslo Pride, Stockholm Pride, Copenhagen Pride and West Pride.

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5/5-22

We are proud to be able to offer Scandinavia’s largest platform for brands that want to reach out and engage people in places where they live, travel and move on a daily basis. But we are not content with that. With great opportunities to reach out, we also have a responsibility to make a difference, and therefore we have a clear vision that our presence in the cities shall contribute to nicer, more dynamic and sustainable environments. Right now we use our platform to show our support to the Ukrainian people by donating media space to humanitarian aid organizations that work hard as a result of the invasion in Ukraine.

The importance of mass communication.

Clear Channel becomes the first out of home media owner to commit to ambitious science based targets initiative

Metro campaign is to reduce stress in real-time for millions of Scandinavians

Clear Channel appoints sustainability expert for the Scandinavian market

Scandinavian partnership with Oslo Pride, West Pride, Stockholm Pride and Copenhagen Pride

Ongoing efforts regarding the war in Ukraine