Zara Larsson partners up with Clear Channel to reach young fans in Scandinavia
We are beyond excited to share our powerful platform with the world-known superstar Zara Larsson, as she is releasing her new album Postergirl today the 5th of March! With outstanding exposure, all over Scandinavia, this campaign is coloring the streets, malls and metro stations reaching out to Zaras fans at premium sites in Norway, Sweden and Denmark.
I am not only releasing my new album, but I am also performing again for the first time in over a year. To get the chance to share my love and passion through billboards all over Scandinavia makes me so happy, and I also get an outstanding opportunity to maximize the release potential reaching out and engaging the people of Scandinavia with my music.
The campaign is live for 10 days starting Friday the 5th of March, promoting Zara’s new album Postergirl, as well as her livestream concert held on International Women’s Day, the 8th of March. The campaign is visible on digital screens and billboards all over Norway, Sweden and Denmark.