Unlimited creative possibilities
We asked Aurélie de Montjoye (communication manager in Belgium) to tell us about her favorite OOH campaign – the Corona billboard that turned into an epic experience with palm trees, a DJ booth and hammocks.
At first glance, it’s just a regular billboard, but as part of the campaign the billboard was tilted 90 degrees, turning it into an unexpected but well-deserved break for the people of Brussels. Before the event, the “regular” billboard invited people to participate on a specific time and date, urging the people of Brussels to take a break. When it was time, the mechanized billboard tilted to a horizontal position, urging people to join and enjoy a few Coronas. Famous DJ Kid Noize played a set during the event.
“The whole action is a perfect combination of OOH strengths: location, context, impact and unlimited creative possibilities.”
The campaign was active 1st-14th of July 2019 and is the result of a collaboration between AB InBev, Posterscope, Vizeum, Serviceplan, Isobar, Urban Media and Clear Channel.