Play Adshel
Format
1080×1920 (portrait)
Play National, Play Transit and Play Stockholm consists of single screens and impact walls with 3 and 5 screens in width. 3 and 5 separate films are created which together form a whole surface. It is also possible to create a production where mobility takes place over the screens. 3- and 5-screen groups are placed in the transit environment.
NOTE! The distance between the screens in the 3 and 5 groups is 180 pixels.
3-screens (only in transit):
– Östermalmstorg (ticket hall)
– Östermalmstorg (middle floor)
– Rådmansgatan
– S:T Eriksplan
– Skanstull
– Södra station
– Zinkensdamm
– Nils Ericsson terminalen
5-screens (only in transit):
– T-Centralen
Dynamic material (data-driven content)
HTML/HTML5
If you are going to take advantage of dynamic material and will deliver HTML/HTML5 material, please see here for important information about specifications, deadline, format, delivery and other information.
Ad length
5 seconds.
Settings
Linear material
– File format: .mov. or .mp4 (We recommend you not to use static material. However, if you wish to use static material it should be delivered as .jpeg or .png).
– Codec: h.264.
– Bitrate: Max 20 000 kb/s.
– Framerate: 25/30 fps.
Material deadline
Linear material
At least 3 working days before the commencement of the campaign, the material must be submitted to us via our website in order in order to ensure a smooth delivery.
Dynamic material
At least 10 working days before the commencement of the campaign, URL must be delivered to customersuccess@clearchannel.se for function test.
Delivery notes
Address: www.clearchannel.se/skicka-filer
1. Till/To: Choose ”Play” from the dropdown list.
2. Från/From: Enter your e-mail address.
3. Ämne/Subject: Enter advertiser, campaign name and week.
4. Meddelande/Message: Enter any other relevant information about the original/campaign (e.g. the distribution of the motifs)
Name of file:
ADVERTISER_YEAR_WEEK_SEE BELOW
- Singel screens: SINGEL (when more then one singel design: SINGEL_A, SINGEL_B etc.)
- Group of 3: 3_1, 3_2, 3_3 (seen from the left)
- Group of 5: 5_1, 5_2, 5_3, 5_4, 5_5 (seen from the left)
Other notes
Important information about advertising in public transport.
Due to safety regulations, it is forbidden to use the orange color as a comprehensive background in ads that are visible in
the metro or commuter train environment. Check purchased media space.
Important terms of delivery
If the customer intends to advertise together with another brand so-called ”co-branding”, Clear Channel needs
to be notified of this no later than 4 weeks before the start of the campaign in order to secure delivery of the
booked campaign.
Deliveries after the stated date, incorrectly delivered formats or errors in production, may incur an extra cost and could delay the start of the campaign. For deviations from the terms, written agreement must be reached between the Client placing the order and Clear Channel Sverige AB.
Contact us
If you have any questions, please call +46 8 522 400 00 or e-mail customersuccess@clearchannel.se.
Fig 1