Specifications

Play Adshel

Play Adshel; includes National, Stockholm, Transit, Mall & Street

play-transit-10-sv.jpg

Format

1080×1920 (portrait)

Play National, Play Transit and Play Stockholm consists of single screens and impact walls with 3 and 5 screens in width. 3 and 5 separate films are created which together form a whole surface. It is also possible to create a production where mobility takes place over the screens.
NOTE! The distance between the screens in the 3 and 5 groups is 180 pixels.

3- and 5-screen groups are placed in the transit environment.

Ad length

5 or 10 sec, check purchased media space against order confirmation.

Settings

Linear material
– File format: .mov. or .mp4. (Static material is delivered as .jpeg or .png)
– Codec: h.264.
– Bitrate: Max 20 000 kb/s.
– Framerate: 25 fps.

Dynamic material (data-driven content)
HTML/HTML5
If you wish to deliver HTML/HTML5 material please contact us for a complete technical specification.
– Browser: Chromium 59 or later version. The campaign should be produced within the limits of functionality for the correct Chromium version. The connection is via 4G. To ensure that the speed is sufficient we always need to test the material on selected locations where the campaign should appear.
– Delivery format: URL.

 

Material deadline

Linear material
At least 3 working days before the commencement of the campaign, the material must be submitted to us via our website in order in order to ensure a smooth delivery.

Dynamic material
At least 10 working days before the commencement of the campaign, URL must be delivered to playcontent@clearchannel.se for function test.

Delivery notes

Address:  www.clearchannel.se/skicka-filer

1. Till/To: Choose ”Play” from the dropdown list.
2. Från/From: Enter your e-mail address.
3. Ämne/Subject: Enter advertiser, campaign name and week.
4. Meddelande/Message: Enter any other relevant information about the original/campaign (e.g. the distribution of the motifs)

Name of file:
ADVERTISER_YEAR_WEEK_SEE BELOW

  • Singel screens: SINGEL (when more then one singel design: SINGEL_A, SINGEL_B etc.)
  • Group of 3: 3_1, 3_2, 3_3 (seen from the left)
  • Group of 5: 5_1, 5_2, 5_3, 5_4, 5_5 (seen from the left)

Other notes

Important information about advertising in public transport.
Due to safety regulations, it is forbidden to use the orange color as a comprehensive background in ads that are visible in
the metro or commuter train environment. Check purchased media space.

Important terms of delivery
Deliveries after the stated date, incorrectly delivered formats or errors in production, may incur an extra cost and could delay the start of the campaign. For deviations from the terms, written agreement must be reached between the Client placing the order and Clear Channel Sverige AB.

Contact us
If you have any questions, please call +46 8 522 400 00 or e-mail playcontent@clearchannel.se

playportrait-eng.jpg

Fig 1

Call us

On 08 522 400 00. Or send an email to info@clearchannel.se