Play Billboard

An exclusive format at Stockholm’s most central spots. Play Billboard are large digital screens in landscape format that with their size stand out and attract attention. 15 of the screens are located at the busiest metro stations in Stockholm and the new commuter train stations Stockholm City and Odenplan. Two of them blend into the surroundings as they look like trees and are located next to the well-trafficked E4 at Upplands Väsby. One is located inside the shopping center Väsby C, one in Kista and one in Skärholmen Centrum.

Play is a digital and exclusive format with the ability to easily change and adapt messages, customize content and make updates in real time with dynamic messages. Play Billboard screens are in landscape format and generates high impact.


Digital surfaces



1 177 000



Total price
Number of weeks
Name Play Billboard
Surfaces 23
Total price 460 000,-
Number of weeks 1

Related products

Play Spectacular

Exclusive large format at the Central station, Odenplan, Medborgarplatsen and Avenyn.

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