Play Adshel National

With Play Adshel National, you reach out widely and all over the country, which gives you great opportunities to boost your brand. Are you going to launch a new product? Or tell us about the new TV series that has premiered? With Sweden’s best reach for digital out of home advertising, you reach a wide range of people independently of each other.

Digital outdoor advertising is also a flexible and exclusive format with the possibility to change messages, adapt content and update your advertising in real time. The flexibility of digital outdoor advertising gives you the opportunity to maximum impact by adapting your message according to a range of parameters.

Play Adshel National
• About 1300 screens in around 50 cities, at the most busy stations in the underground in Stockholm, at many of the local railways train stations, as well as in around nearly 50 of Swedens malls in about 40 municipalities.
• Free standing, wall mounted and in bus shelters.
• Available as Large, Medium, Small, Limited and Flex.
• With Flex, we can tailor your campaign based on specific purposes and parameters such as reach, frequency, geography, city/address level, points of interest, stores, time of day and week, campaign length and share of voice.

For more exact numbers, please see the current price list or contact your sales person.

Resolution 1080 x 1920 px.

Click here to see a map with an overview of all our digital screens in Sweden.


Call us on 08-522 400 00 Or send an email to

Download the complete price list

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Play Spectacular

Exclusive large format at the Central station, Odenplan, Medborgarplatsen and Avenyn.

Call us

On 08-522 400 00. Or send an email to