Play Adshel Mall

Reach your customers in the best places near the purchase decision. With digital screens in about 50 of Sweden’s most visited shopping centers, you have the opportunity to reach an audience at places that in total have a turnover of almost 900 million sek per week. With Play Adshel Mall you can be seen in the best places when customers are receptive to advertising messages and close to the time of purchase.

Play is a digital and exclusive format with the ability to easily change and adapt messages, customize content and make updates in real time with dynamic messages. The flexibility in digital out of home advertising gives your brand the opportunity to generate maximal impact.

Play Adshel Mall
• Includes about 565 digital adshels in the biggest malls all around the country.
• Available as Large, Medium and Small.
• The adshels are free-standing or mounted on walls.

For more numbers, please see the current price list or contact your sales person.

Available also as programmatic
Do you want to increase the flexibility and accuracy of your digital outdoor campaign? This is easily done trough buying programmatic. Read more here.

Resolution: 1080 x 1920 px.

Click here to see a map with an overview of all our digital screens in Sweden.

For the complete list of malls included in Play Adshel Malls, contact your sales person.


Call us on 08-522 400 00 Or send an email to

Download the complete price list

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