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Story / News

This OOH trend is here to stay

Brands that maintain, or even increase, their marketing in times of crisis more often come out stronger on the other side. This is shown by several studies. At the same time, we also know that brands that invest in creative outdoor campaigns are perceived as market leaders and are remembered by consumers (OCS Sweden, 2019). Maybe that's why we invested in creative campaigns in 2020 - a trend that we believe is here to stay.

Why creative out-of-home campaigns?

  • Brands using creative outdoor advertising are often perceived innovative and market leaders.
  • Creative campaigns are remembered easily compared to other campaigns.
  • Creative elements create increased awareness of the campaign.

Scandinavian inspiration

Denmark, Lidl
Lidl’s birthday campaign took place in an exciting media mix where out-of-home advertising and social media were connected using AR with Snapchat. AR added an extra layer to the campaign that not only gave the user an special experience, but also the opportunity to win a Kia Ceed Plug-in hybrid car. Read more here.

Norway, Maarud
The launch of Maarud’s new hot tortilla chips created incredible buzz with a smoky adshel – so much attention that the Norwegian press wrote about the campaign. Read more here.

Sweden, Nespresso
The new Nespresso machine, Verturo next, was displayed in real life in the heart of Stockholm where our adshels were used as shop windows.

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Do you want to join this trend 2021?

We would love to help you. Contact us to discuss possibilities and solutions.

Karl Höglund

Business Development Manager – Digital & Create

Call us

On 08 522 400 00. Or send an email to info@clearchannel.se