Why creative out-of-home campaigns?
- Brands using creative outdoor advertising are often perceived innovative and market leaders.
- Creative campaigns are remembered easily compared to other campaigns.
- Creative elements create increased awareness of the campaign.
Lidl’s birthday campaign took place in an exciting media mix where out-of-home advertising and social media were connected using AR with Snapchat. AR added an extra layer to the campaign that not only gave the user an special experience, but also the opportunity to win a Kia Ceed Plug-in hybrid car. Read more here.
The launch of Maarud’s new hot tortilla chips created incredible buzz with a smoky adshel – so much attention that the Norwegian press wrote about the campaign. Read more here.
The new Nespresso machine, Verturo next, was displayed in real life in the heart of Stockholm where our adshels were used as shop windows.